Issues & Crisis Management
When unexpected happens and your brand is facing reputational damage, Musin & Lawson can help.
We work with clients to develop public relations, risk and crisis management strategies to avoid, resolve, and minimise the impact of, serious reputational events including accidents, disputes, product recalls, crime and investigations.
When issues involve the news media, Musin & Lawson represents our clients in interactions with journalists by telling your story – preparing responses, handling enquiries and organising interviews. We work with our clients to ensure the crisis spokesperson is well-briefed and comfortable interacting with the media in challenging circumstances.
Our services include:
- Pre-emptive risk analysis
- Issues identification
- Risk mitigation advice
- Crisis planning
- On-call crisis support
- Media relations
- Executive media and crisis training